Your Personal Cyber Office Staff - Your Online Newsletter

By Patrick Wagner

It's the job of your web site to entice enough interest to warrant further investigation. Even a small amount of curiosity will motivate a prospective client to want to hear what else you have to say or offer. After all, no skin off their nose to listen, right?

Voila. You need an ezine.

Think of an ezine as handing a fully loaded Rolodex to a room full of people who are dedicated to one thing: cultivating an ever-growing inventory of prospective clients for you and keeping those clients current on your information, products, services and special offers.

Instead of a room full of people on computers, phones and faxes fighting over your overstuffed Rolodex, an ezine is software which allows you to circulate the same information (generally a message of no more than 7 pages) to a large group of people -- subscribers -- who have requested your information.

Therein lies the true beauty of an ezine -- the fact that your client base is voluntary. This is in NO way the same thing as paying to have a flyer delivered -- unsolicited -- to thousands of people at random hoping that some small fraction of recipients will do more with your well-designed message than chuck it. THAT's spam. That's as far from an ezine as you can get.

An ezine "serves" an ever-growing potential client base -- people who have actually requested their addition to your mailing list. Your information is welcomed, solicited! You are in the enviable position of being on the delivery end of someone who has said, "Tell me more..." And so you shall.

Therefore, the comparative probability of a recipient turning into a client (or repeat client) is clear. The implications for the potential profits here are just as clear -- utterly without limits.

This is not spam!

This is as far from spam as you can get.

Your ezine works efficiently and constantly to update and expand your client base. As it grows, you'll want to "serve" your potential client base more extensively and more often. There is no better vehicle for accomplishing that goal than an ezine.

You'll want to convey valuable information, special offers and the like to your ever growing list of subscribers on a regular basis. Such information may well take the form of a newsletter or e-zine. Effective examples of such publications can be found at a newsletter directory or ezine listing services - just search use Google to find some.

When you have a newsletter or e-zine of your own, a new door opens to yet another profit source -- advertising. You can sell or trade ad space for an extra source of revenue. You can reward clients of yours with "plugs" in your e-zine. Others want their ad seen by your subscribers and will pay you to that end.

So basically, once you have an ezine, it's like checking in with your "staff" and releasing to them whatever news, offers or promotions you'd like to be circulated that day. Then off you go and get on with your day...

Meanwhile, your "staff" (the ezine) carries on tirelessly, recording new clients, deleting dormant clients, and releasing your information -- as often as you like -- to the vast, and growing, numbers of people who have requested it. The benefits are self-evident and limitless! Once you have such a system in place, you'll have no idea how you functioned before. Be ready for the growth potential. Be ready to "serve" your list. All you have to do is "feed" this animal.

(The fact that you can chuck the Rolodex and not deal with personality conflicts or lunch breaks for your staff is merely a bonus.)

About the Author:

As an avid entrepreneur, Patrick is always in start-up mode, whether it's finding or creating the latest cutting edge technologies or the latest online marketing tactics, he is always keen to share his experience to help educate others. Get my first book about Search Engine Optimization - get your free seo ebook copy instantly, just download your free copy today. Get more Subscribers for your newsletter, get listed on our ezine directory for free subscribers & traffic.