Three Ways to Get More Readers to Your Blog Articles

By Karl Foxley

A blog is a great tool for marketing your business. A blog allows you to update your prospects and clients with your latest company develops, whether that be the new service you are ready to roll out or the new product line that has just completed production.

The difficulty some blog owners face is getting a steady stream of readers to their posts, and encouraging repeat readers to come about.

I'm going to share with your three ways you can encourage your visitors to come back to blog again-and-again so that you can keep your brand, product and service fresh
in their minds.

1. RSS Feed

Having an RSS feed is as essential for a blog as having a newsletter opt-in form. RSS, real simple syndication, allows your visitors to grab your blog 'feed' so that they can receive alerts when your blog is updated in the future. Your new posts will be delivered to your RSS subscribers in their favourite feed readers.

I recommend using a partial feed so that your RSS subscribers can only view a snippet of your latest post, meaning they must visit your site to view the full content.

The best place to have an RSS feed is prominately displayed at the top of your blog, throughout the site, and at the end of each post that you write. By doing this you
will increase your RSS subscriber rates.

2. Email Newsletter

Building a database of email newsletter subscribers is just as important for blog owners as it is for business websites. You see, if you have subscribers that want to receive email communication from you, you will be able to alert them to the fact that you have a new blog post available for them to read.

While many people write blog posts in the hope that they will be picked up by the search engines and a trickle of visitors will start to land on the site, having an email subscriber database allows you to get instant visitors to your new blog article for quick feedback and, if you are running a promotion, purchases.

Display your email newsletter opt-in form prominently on your blog so it is easy for your visitors to find.

3. Subscribe to Comments

Many blog platforms allow blog visitors to leave comments at the end of blog articles. A great feature to allow is the ability for people to subscribe to comments so that they receive email updates each time an additional comment is left on the post.

By doing this you can encourage conversation between your readers that have left comments and encourage some great UGC, user generated content.

Conclusion

Getting more visitors to your blog articles can be easily improved by prominently displaying your RSS feed so that your visitors can subscribe for future updates each time your post new content. By having a newsletter opt-in form you are able to build an email subscriber list of people that want to hear your latest news and having a subscribe to comments options allows you to encourage conversation between those that comment on your site.

About the Author:

Karl Foxley is an SEO Consultant and regularly writes Internet marketing and search engine optimization articles at FMS SEO: http://www.fmsseo.com/. For even more great marketing tips visit today to discover how to increase website visitor conversion rates.